Sony 75" BRAVIA 3 Direct LED TV (2025) | K75S38B.UKA

Introducing the BRAVIA 3, with natural, bright colour for real-life pictures.

See billions of bright, natural colours on this TV, as our Triluminos Pro display unleashes vibrant colour in your living room, complete with real-life texture. Using the power of AI, our 4K HDR X1 Processor upscales even old movies to near 4K quality and our 4K X-Reality Pro technology breathes new life into every pixel.

Dolby Vision is a technology you’d usually find at the cinema, available on the BRAVIA 3, so you can enjoy cinematic detail, contrast, and colour - at home.

And to experience its full cinematic prowess from the get-go, you’re invited to redeem 5 movies and 12 months of unlimited streaming on SONY PICTURES CORE - our exclusive movie app that features high-quality Pure Stream technology, a vast IMAX Enhanced library, and more(1).

The sound on this Direct LED TV is powerful too, with our innovative X-Balanced Speaker ensuring crystal-clear dialogue and deep bass that is perfect for movies, as well as sports, games, and music.

Your Game!

For gamers, our Game Menu puts everything needed to win in one place(2). ALLM and eARC are included, and if you want more, pair with a PlayStation 5 to unlock extra gaming features(3).

With its sleek look and compact screen sizes, the BRAVIA 3 is designed to suit any room. The PS Remote Play app allows you to use the BRAVIA 3 as a gaming TV, without physically needing to move your console(4).

Browse 400,000+ movies and TV episodes from across your streaming services on this Google TV, along with 10,000+ apps and games(5). Enjoy Voice Control(6) with Google Assistant and share content from your other devices on the big screen using Google Cast built-in(7) and Apple AirPlay 2(8).

Pictures Quality

See billions of bright, natural colours on the BRAVIA 3. From deep shades that ooze atmosphere, to exhilarating highlights, our Triluminos Pro display brings vibrant colour into your living room, complete with real-life texture. Whether you’re watching a fantasy epic or a gritty documentary, you’ll feel part of every world.

This realism is achieved by our AI-powered 4K HDR X1 Processor. In fact, even old movies are given new life as our 4K X-Reality Pro technology upscales every pixel to near 4K quality. It ensures the original content’s natural textures and details shine through, while using dynamic frame analysis and zone division to minimise unwanted noise. The result is crystal-clear entertainment, refined and lifelike.

Dolby Vision is a technology you’d usually find at the cinema, available at home on the BRAVIA 3. It unlocks the full potential in everything you watch, delivering richer detail through precise pixel control, with sharper contrast, and eye-popping colour.

Sound Quality

The sound is powerful, with crystal-clear dialogue and deep, atmospheric bass – perfect for movies, as well as sports, games, and music. The diaphragm of our X-Balanced Speaker unit has been uniquely shaped to reduce distortion, making this impeccable sound resolution possible.

Design

With its sleek look and compact screen sizes, the BRAVIA 3 is designed to suit any room and any interior style. If using it for gaming, the PS Remote Play app will allow you to connect to your PS5 or PS4 remotely, without moving the console from another room - or even another location altogether(1)! The remote control is not only compact and easy to clean, but it’s made from approximately 80% recycled plastic too(2).

UX

On this Google TV, everything you stream is available on one screen. Browse 400,000+ movies and TV episodes from across your favourite streaming services, organised into topics and genres based on what interests you, along with 10,000+ apps and games(1). There are even dedicated buttons for your go-to apps, so you can dive straight into the action(2).

With Google Assistant, you can control the TV using your voice(3) – and it’s more helpful than ever. Just say “Hey Google” to find movies, play music, or get answers to your questions. You can also connect with your other smart home devices to adjust the room temperature, turn on the lights, or check your front door.

And with Google Cast built-in(4) and Apple AirPlay 2(5), you can easily share content from your smartphone, tablet, laptop, or computer straight onto the big screen.

To monitor your energy consumption and optimise your efficiency(6), use the brilliant Eco Dashboard 2. Here, all your energy settings are in one easy-to-use place.

You can feel better knowing that you are making smarter decisions for the planet too. The BRAVIA 3 not only uses recycled materials in its build, but the packaging is smaller and lighter, making for more efficient transportation.

Gaming

Enjoy invincible gaming on the BRAVIA 3.

The Game Menu puts everything needed to win in one place(1). Here, you can quickly check your status, fine-tune settings, access assist functions, and more. Auto Low Latency Mode (ALLM) and eARC are available, ensuring smooth, clear, and responsive gameplay.

Auto Low Latency Mode (ALLM) and eARC are available, ensuring smooth, clear, and responsive gameplay.

Auto Low Latency Mode (ALLM) and eARC are available, ensuring smooth, clear, and responsive gameplay. And PlayStation gamers can unlock extra exclusive gaming features(2). For example, Auto HDR Tone Mapping instantly optimises the HDR settings during initial PS5 set-up, so in the darkest shadows and brightest highlights, fine detail and true colour is revealed; Auto Genre Picture Mode automatically switches the TV into Game Mode to minimise lag and maximise responsiveness; and with the PS Remote Play app, you can play your favourite PS5 and PS4 games over your internet connection without the hassle of moving the console and wires to the desired location(3).

Dolby Vision for gaming is also supported, delivering a whole new level of depth and realism. This is how your game world should be, brimming with vibrant colours, lifelike contrast in the light and dark, with intense brightness.

Sony Pictures Core

To let you experience its full cinematic prowess, movies are included on the BRAVIA 3.

Redeem 5 movies and 12 months of unlimited streaming on SONY PICTURES CORE - our exclusive movie app(1). Featuring Pure Stream technology, you can stream HDR movies at up to 80Mbps on SONY PICTURES CORE. This is similar to 4K UHD Blu-ray, meaning significantly more detail, colour, and contrast than conventional 15-25Mbps streaming content. With IMAX Enhanced titles, and more, your movie nights will truly come to life with out-of-this-world visuals and expressive sound quality – exactly how it should be.