Sony 50" 4K Ultra HD HDR LCD Smart TV | KD50X89JU 5years parts & Labour

Save 23%
Original Price €1.199,00
Current Price €929,00
Included in this price is a recycling charge of €5
PRODUCT TOUR

 

4K HDR Processor X1

Our powerful processor uses advanced algorithms to cut noise and boost detail. With an even clearer 4K signal, everything you watch is closer to 4K resolution, full of life-like colour and contrast.

Triluminos Pro

Our TVs with a wide colour gamut and unique TRILUMINOS PRO algorithm can detect colour from saturation, hue and brightness to reproduce natural shades in every detail. You'll enjoy colours that are closer to those seen in the real world.

Object-Based HDR Remaster

With Object-based HDR Remaster, the colour in individual objects on screen is analysed and the contrast adjusted, unlike most TVs where contrast is only adjusted along one black-to-white contrast curve. Because objects are remastered individually, this TV can reproduce greater depth, textures and more realistic pictures.

Check out the video:
4K X-Reality Pro

See glorious 4K pictures, rich with real world detail and texture, exclusively powered by our 4K HDR processor X1. Images filmed in 2K and even Full HD are upscaled close to 4K resolution by 4K X-Reality PRO using a unique 4K database.

Motionflow XR

Enjoy smooth and sharp details even in fast-moving sequences with Motionflow XR. This innovative technology creates and inserts extra frames between the original ones. It compares key visual factors on successive frames, then calculates the split second of missing action in the sequences. Some models also include black-frame insertion for a blur-free and truly cinematic look.

X-Balanced Speaker

Designed to complement the sound quality and slimness of the TV with its unique new shape, our X-Balanced Speaker drives movies and music with clear sound.

Google TV

Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you.

Google Assistant

Your TV is more helpful than ever. Use your voice to find movies, stream apps, play music, and control the TV. Ask Google to find a specific title, search by genre, or get personalized recommendations by saying, “what should I watch,” Even get answers like sports scores, control smart home devices, and more. Talk to Google to get started.

Voice Search

Find your favourite content faster than ever using the power of your voice. With Voice Search, there’s no more complicated navigation or tiresome typing – you just have to ask.

Works with Alexa

Connect your Alexa enabled devices for seamless hands-free control of a Sony TV. With Alexa, you can power up your TV, change channels, control volume and more.

Works with Apple Airplay/Apple Homekit

With Apple AirPlay, you can stream video and audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from Apple TV app, your favourite apps, or even Safari. Share your photos with everyone in the room.

Works with Ok Google

Connect to a Google Assistant-enabled device for hands-free control of your Sony TV. You can find and cast your favourite videos to your Sony TV, all with just your voice. Just start with, "Ok Google."

Chromecast Built-In

Chromecast lets you cast your favourite videos, games and apps from your mobile device, in full quality, to your Chromecast built in TV. Just one tap of the Cast button on your Android or iOS screen is all you need to supersize the things you love. Cast your content then continue browsing on your phone or tablet.


Youview

With YouView built-in, you can scroll back up to seven days to watch shows from BBC iPlayer, ITV Hub, All 4, Channel 5 and Pop Fun. You can also access an extensive library of on-demand content. Simply connect your BRAVIA to an aerial and broadband connection to get started with YouView.

Flush Surface Design

As the bezel is extremely narrow, your eyes naturally focus on the picture, not what's around it.

Sound Optimisation for Your Room

Sound experience can change depending on your room environment. Curtains, for example, absorb sound while objects in front of the TV can disturb the passage of sound, compromising the quality of what you hear. This TV detects objects and reproduces sound that’s enhanced and optimised to your room.

Ambient Optimisation

Sit back and enjoy an enthralling viewing experience. Our unique ambient optimisation technology with light sensor automatically adjusts picture and sound to your environment.

Light Sensor

On conventional TVs, brightness stays the same regardless of light in a room, resulting in pictures that are too dark or bright. This TV includes a light sensor that optimises picture brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones so you get the perfect view.

Dolby Vision and Dolby Atmos

Enjoy cinematic thrills at home. Dolby Vision brings scenes vividly to life for authentic viewing, while Dolby Atmos fills the room with immersive surround sound.

Connections:
  • Wi-Fi
  • Bluetooth
  • 2 x USB Ports
  • 4 x HDMI Inputs
Connectivity:
  • Wi-Fi Standard: Wi-Fi Certified 802.11a/b/g/n/ac
  • Ethernet Inputs: 1(Side)
  • Bluetooth Profile Support: version 4.2,HID (mouse/keyboard connectivity)/HOGP (Low Energy device connectivity)/SPP(Serial Port Profile)/A2DP (stereo audio) 2/AVRCP (AV remote control)
  • Chromecast Built-In:
  • Apple Airplay
  • Apple Homekit
  • Rf (Terrestrial/Cable) Connection Input(S): 1(Side)
  • If (Satellite) Connection Input(S): 1(Side)
  • Composite Video Input(S): 1(Side, Mini jack)
  • HDMI Inputs Total: 4(4Side)
  • HDCP: HDCP2.3(for HDMI™1/2/3/4)
  • HDMI-CEC
  • Features Specified In Hdmi2.1: 4K120/eARC/VRR/ALLM
  • HDMI Audio Return Channel (Arc): Yes (eARC/ARC)
  • Variable Refresh Rate (Vrr): Yes (for HDMI™3/4)4
  • Auto Low Latency Mode (Allm): Yes (for HDMI™3/4)
  • Digital Audio Output(S): 1(Side)
  • Headphone Output(S): 1(Side)
  • USB Ports: 2(Side)
  • USB HDD Recording: Yes(1Rec)(Except Italy)
  • USB Drive Format Support: FAT16/FAT32/exFAT/NTFS
  • Usb Playback Codecs: MPEG1:MPEG1/MPEG2PS:MPEG2/MPEG2TS(HDV,AVCHD):MPEG2,AVC/MP4(XAVC S):AVC,MPEG4,HEVC/AVI:Xvid,MotionJpeg/ASF(WMV):VC1/MOV:AVC,MPEG4,MotionJpeg/MKV:Xvid,AVC,MPEG4,VP8.HEVC/WEBM:VP8/3GPP:MPEG4,AVC/MP3/ASF(WMA)/LPCM/WAV/MP4AAC/FLAC/JPEG,WEBM:VP9/AC4/ogg/AAC/ARW(Screen nail only)
Picture (processing):
  • Hdr (High Dynamic Range) Compatibility: Yes(HDR10,HLG,Dolby Vision)
  • Picture Processor: 4K HDR Processor X1
  • Clarity Enhancement: 4K X-Reality PRO
  • Colour Enhancement: Live Colour Technology TRILUMINOS PRO
  • Contrast Enhancement: Dynamic Contrast Enhancer, Object-based HDR remaster
  • Motion Enhancer (Native Hz): Motionflow XR 1000/1200Hz (Native 100/120Hz), Auto mode
  • Video Signal Support: HDMI signal :4096x2160p(24,50,60Hz), 3840x2160p(24,25,30,50,60,100,120Hz)5, 1080p(30,50,60,100,120Hz), 1080/24p, 1080i(50,60Hz), 720p(30,50,60Hz), 720/24p, 576p, 480p
  • Picture Modes: Vivid,Standard,Cinema,Game,Graphics,Photo,Custom,Dolby Vision Bright,Dolby Vision Dark
  • Sensor: Light
Sound:
  • Audio Power Output: 10W + 10W
  • Speaker Type: Bass Reflex Speaker X-Balanced Speaker
  • Speaker Configuration: Full Range (Bass Reflex) x 2
  • Dolby Audio Format Support: Dolby Audio, Dolby Atmos
  • Dts Audio Format Support: DTS Digital Surround
  • Acoustic Auto Calibration: Room Compensation
Built-in Tuner:
  • Number Of Tuners (Terrestrial/Cable): 1(Digital/Analog)
  • Number Of Tuners (Sat): 1
  • Tv System (Analog): B/G,D/K,I
  • Tuner Channel Coverage (Analog): 45.25MHz-863.25MHz(Depend on country selection)
  • Tv System (Digital Terrestrial): DVB-T/T2
  • Tuner Channel Coverage (Digital Terrestrial): VHF/UHF(Depend on country selection)
  • Tv System (Digital Cable): DVB-C
  • Tuner Channel Coverage (Digital Cable): VHF/UHF/cable(Depend on country selection)
  • Tv System (Digital Sat): DVB-S/S2
  • Tuner Channel Coverage (Digital Sat): Intermediate Frequency 950-2150MHz
  • CI+
Power:
  • Annual Energy Consumption: 85 kWh/1000h
  • Power Consumption (In Standby): 0.50 W
  • Power Consumption (Networked Standby Mode) – Terminals: 2.00W(Wi-Fi) / 2.00W(LAN) / 1.0W(Bluetooth)
Product Features:
  • Screen reader
  • Audio description (audio key)
  • Closed caption
  • Text magnification
  • Accessibility shortcut
  • Voice search