Sony 43" 4K Ultra HD HDR LCD Smart TV | KD43X89JU

Save 22%
Original Price €899,00
Current Price €699,00
4K HDR Processor X1

Our powerful processor uses advanced algorithms to cut noise and boost detail. With an even clearer 4K signal, everything you watch is closer to 4K resolution, full of life-like colour and contrast.

Triluminos Pro

Our TVs with a wide colour gamut and unique TRILUMINOS PRO algorithm can detect colour from saturation, hue and brightness to reproduce natural shades in every detail. You'll enjoy colours that are closer to those seen in the real world.

Object-Based HDR Remaster

With Object-based HDR Remaster, the colour in individual objects on screen is analysed and the contrast adjusted, unlike most TVs where contrast is only adjusted along one black-to-white contrast curve. Because objects are remastered individually, this TV can reproduce greater depth, textures and more realistic pictures.