Samsung UE50AU9070UXXU 50 Inch Crystal UHD 4K Smart TV

Save 22%
Original Price €899,00
Current Price €699,00
Included in this price is a recycling charge of €5
A beautiful 4K viewing and gaming experience
See crystal clear, lifelike colour come to life
Watch everything you love in crystal clear, lifelike colour. And in over one billion shades — 64 times more than conventional UHD TVs — for rich and vibrant pictures. It's the way to go for picture-perfect viewing.
Powerful picture processing, stunning 4K clarity
CRYSTAL PROCESSOR 4K
Simply relax and enjoy all the content you love, with a 4K upscaling TV that adapts to give you the best 4K Ultra HD picture. But it doesn’t stop there. The sound adjusts to perfectly suit what you’re watching. A TV drama or the tennis, you’ll really feel part of the action.
Super smooth, crystal-clear gaming
Give your gaming a boost with Samsung’s unique dynamic refresh technology. Play on the big screen with a TV that can double the refresh speed and deliver VRR and 120Hz gaming-monitor performance. That means it can keep up with your quick reflexes. It also reduces motion blur and halo effects for super smooth gameplay.
Game changing scenes in their entirety
SUPER ULTRAWIDE GAMEVIEW & GAME BAR
Maximise your experience with the ultimate gaming TV set-up that lets you change between 21:9 and 32:9 screen ratios. A wider screen means more detail, more depth and, of course, more fun. Plus, Game Bar lets you quickly monitor and adjust critical aspects of your gameplay—whether that’s switching aspect ratios, checking input lag or connecting a headset.
* Super UltraWide GameView is available for ultra wide supported games and PC games only.* Some game tities may not support or be limited in the use of this function.* Screen resolution change from external device may be required.
Knows when you're ready to play
AUTO LOW LATENCY MODE (ALLM)
Never miss an overtaking move in your favourite racing game. With Auto Low Latency Mode (ALLM), your TV knows when you're ready to play, so it automatically switches to minimise input lag and optimise picture settings. It's never been quicker to lose yourself in a fantasy world.
* Low input lag is measured based on internal testing conditions and it is subject to change according to game setting or specific conditions.
Virtual 3D surround sound that follows the action
Ramp up your audio experience with virtual 3D surround sound. Object Tracking Sound LITE uses AI and your TV's bottom speakers to simulate overhead sounds. The result? Cinematic, 3D audio that follows the action — all without the need for extra speakers.
Sound perfected for whatever you’re watching
ADAPTIVE SOUND
Get the perfect audio experience for whatever you’re watching with Adaptive Sound. From the latest boxset to the beautiful game, your Samsung TV adjusts the sound in every scene to what’s on screen, so you’ll hear every last detail.
The richer sounds of synergy between TV and soundbar
SAMSUNG Q-SYMPHONY LITE
Ramp up the surround sound with the combined power of your Samsung TV and soundbar. Like a symphony orchestra, this simple system works in perfect harmony by synchronising TV speakers and soundbar together to play sound simultaneously from both devices. All without any complicated set-up.
When less is stunningly more
Experience minimalistic style with an amazingly thin TV that’s been crafted to fit right in. With a stunning clean back, it looks immaculate from every angle.
Keep your view on point
SLIM FIT WALL-MOUNT*
Keep your style and your view on point. Effortlessly mount your TV flush against the wall using the Slim Fit TV Wall-Mount*. Then let it blend beautifully with your home.
*Sold separately
Banish messy cables
CLEAN CABLE SOLUTION
 Banish messy cables from sight for a distraction free viewing experience — without having to worry about cable management.