Delivering brilliant picture quality from an easy to use package, the Samsung UE50RU7400 is a talented all-rounder.
Watch every moment burst from the screen. Discover what’s lurking in the shadows of a horror movie or witness the true beauty of a sun filled landscape scene.
Content Discovery (Universal Guide)
Less time searching and more time watching with tailored recommendations. Finally, a TV with everything in one place. Our Universal Guide recommends popular shows and content tailored just for you, meaning you can watch more of what you love.
Clean cable solution
Banish messy cables from sight for a distraction free viewing experience.
This Samsung 50 inch TV is designed to look elegant from any angle with a design that gives you less TV and more picture.
Works with your compatible smart devices and home appliances from your sofa. Bixby, Alexa, Google Assistant and connect through SmartThings*.
*Compatible phone and app required. Exact functionality may change at any time and be withdrawn from the product without notice.
One Remote Control Functionality
You no longer need multiple remotes lined up on your coffee table. Control all of your compatible devices and content with the TV remote control.
Automatically login into your accounts with simple, seamless smartphone* connection and setup**. Only Samsung can offer comprehensive set-up in just a few simple steps. Your TV and mobile* will automatically connect and your mobile will share your Wi-Fi link with the TV. If your mobile is linked to a Samsung Account, it will automatically be shared with your TV: no additional login required.
*Compatible phone and download required of SmartThings App.
**Limited Apps integration will be available from launch.
Seamlessly recognise and listen to any background music. Whether it’s a catchy tune on an advert or a soundtrack in a movie, our TV is smart enough to seamlessly find the name of a song and the music service where it's available from.
Enjoy a stunning picture from an intuitive TV, with the Samsung UE50RU7400.